Privacy policy

Last updated: 21 July 2026

Ori Boutique Ltd ("Ori", "we", "us" or "our") operates this store and website, including all related information, content, features, tools, products and services, to offer you, the customer, a curated shopping experience built around Japanese design and craftsmanship (the "Services"). Our Services are powered by Shopify, which enables us to provide them to you.

We take the care we put into selecting our pieces just as seriously when it comes to looking after your personal information. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Ori Boutique Ltd is the data controller of your personal information.

Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies or can reasonably be linked to you or another person. It does not include information collected anonymously, or that has been de-identified so it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
  • Account information including your username, password, security questions, preferences, and settings.
  • Transaction information including the items you view, add to your cart or wishlist, or purchase, return, exchange, or cancel, and your past transactions.
  • Communications with us including the information you include when you contact us, for example when sending a customer support enquiry.
  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information including how and when you interact with or navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or visit our website, and through cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology, or when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How and Why We Use Your Personal Information

Depending on how you interact with us and which of the Services you use, we may use your personal information for the purposes below. Where required by law, we identify the lawful basis we rely on for each purpose.

  • To provide, tailor, and improve the Services. We use your personal information to provide the Services, perform our contract with you, process your payments, fulfil and ship your orders, remember your preferences and the pieces you are interested in, send notifications related to your account, process purchases, returns, exchanges, and other transactions, create and manage your account, facilitate returns and exchanges, enable you to post reviews, and create a considered shopping experience, such as recommending pieces related to your purchases. Lawful basis: performance of our contract with you, and our legitimate interest in operating and improving the Services.
  • Marketing and advertising. We use your personal information to send marketing and promotional communications by email, text message, or post, and to show you relevant advertisements on the Services or other websites, including based on pieces you previously viewed, purchased, or added to your cart. We send marketing emails and texts in line with your consent, and you can opt out at any time. Lawful basis: your consent, and our legitimate interest in promoting our business.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect, investigate, or act on possible fraudulent, illegal, unsafe, or malicious activity. If you register an account, you are responsible for keeping your credentials safe, and we strongly recommend that you do not share your username, password, or other access details with anyone. Lawful basis: our legitimate interest in keeping the Services secure, and compliance with legal obligations.
  • Communicating with you. We use your personal information to provide customer support, respond to you, and maintain our relationship with you. Lawful basis: performance of our contract with you, and our legitimate interest in being responsive.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies. Lawful basis: compliance with our legal obligations, and our legitimate interest in protecting our rights.

How We Disclose Personal Information

In certain circumstances, and subject to this Privacy Policy, we may disclose your personal information to third parties for legitimate purposes. These circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment, and shipping.
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. These partners use your information in line with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for targeted advertising.
  • When you direct, request, or otherwise consent to our sharing certain information with third parties, such as to ship you a piece, or through your use of social media widgets or login integrations.
  • With our affiliates or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or insolvency, to comply with legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce our terms or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you live, in order to provide and improve the Services.

To help protect, grow, and improve our business, we also use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and with Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise your rights in relation to it. To learn more about how Shopify uses your personal information and the rights you may have, please see the Shopify Consumer Privacy Policy and, depending on where you live, the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to websites or other online platforms operated by third parties. If you follow links to sites we do not control, you should review their privacy and security policies and other terms. We do not guarantee, and are not responsible for, the privacy or security of those sites, including the accuracy, completeness, or reliability of any information on them. Information you provide on public or semi-public venues, including third-party social networking platforms, may be viewable by other users without limitation as to its use. Our inclusion of such links does not, by itself, imply any endorsement of those platforms or their operators, except as disclosed on the Services.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below and we will delete it. As of the date of this Privacy Policy, we do not have actual knowledge that we share or sell personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. Any information you send to us may not be fully secure while in transit, so we recommend that you do not use unsecured channels to share sensitive or confidential information with us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right to access or know. You may request access to the personal information we hold about you.
  • Right to delete. You may request that we delete personal information we hold about you.
  • Right to correct. You may request that we correct inaccurate personal information we hold about you.
  • Right to portability. You may request a copy of the personal information we hold about you, and ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send you promotional emails, and you can opt out at any time using the unsubscribe option in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or orders.

If you live in the UK or the European Economic Area, and subject to the exceptions and limitations in local law, you also have the following rights:

  • Objection to processing and restriction of processing. You may ask us to stop or restrict our processing of your personal information for certain purposes.
  • Withdrawal of consent. Where we rely on your consent to process your personal information, you may withdraw it at any time. This will not affect the lawfulness of any processing carried out before you withdrew it.

You may exercise any of these rights where indicated on the Services, or by contacting us using the details below. To learn more about how Shopify uses your personal information and any rights you may have in relation to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law. You may also designate an authorised agent to make requests on your behalf, in which case we will require proof that you have authorised them to act for you, and we may need to verify your identity directly. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have any complaint about how we process your personal information, please contact us using the details below, and we will do our best to put things right.

If you live in the UK, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can reach the ICO at https://ico.org.uk, by calling 0303 123 1113, or by writing to Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom. If you live in the EEA, you may lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in.

Where we transfer your personal information out of the United Kingdom or the European Economic Area, we rely on recognised transfer mechanisms, such as the UK International Data Transfer Agreement, the UK Addendum to the European Commission's Standard Contractual Clauses, or the Standard Contractual Clauses themselves, unless the transfer is to a country that has been formally recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide notice where required by law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at support@wwwori.com or write to us at:

Ori Boutique Ltd, a company registered in England and Wales
Company registration number: 17296171

Apartment 2904, One Park Drive
London E14 9AT
United Kingdom

For the purposes of applicable data protection law, Ori Boutique Ltd is the data controller of your personal information.