MIU MIU

Launched in 1993 by Miuccia Prada, Miu Miu is the playful, subversive younger sister to the Prada house. Named after its founder's childhood nickname, the label channels a spirit of youthful rebellion and knowing femininity. Miuccia's magpie eye turns the naive and the nostalgic into something covetable, mixing prim silhouettes with off-kilter charm. Flirtatious, intellectual and unapologetically original, Miu Miu remains fashion's most beguiling exercise in beautiful contradiction.